Clearly defined goals and an understanding of your available marketing budget are the first steps in creating a plan that works for you and for your business. At Elevated Strategies, we believe in setting our clients up for success by working with them in growing their foundation and strategy for today and for the future.
Once we have a good idea of where your company is in creating a solid marketing foundation, we work with you to define your short and long term goals.
We will take your Foundational Marketing Plan and combine your specific goals and budgetary needs and create a winning strategy.
After analyzing the data gathered from the foundational marketing research and ensuring that your goals are clearly defined, and that both sides understand them, we have what is needed to create a winning strategy.
Your marketing strategy will include a summary of the information and data that we have gathered, your goals and timeline, then we’ll outline a step-by-step process to achieve each one. This is a part of your long term strategy. It will contain a mix of recommendations for digital and traditional marketing techniques.
After your goals are set, the next step is to research your competitors. We identify who your closest competitors are then take a close look at their strategy. We make note of what seems to be working well for them and then figure out how we can do it better.
Define Your Target Audience
Next we identify your target audience. Who they are, what they do, their age bracket, marital status, income level, interests, location, and other demographics until we have a very clear idea of the type of people who are the best candidates for your products or services.
Building An Alliance Network
It’s also important to find your alliances. What types of businesses compliment yours? What will it take to build relationships with them? Of your current business relationships, which ones are the most valuable? Your strategy will include techniques for building new relationships and improving existing ones that are mutually beneficial.
Finding the right talent for your organization is key to delivering your products or services better than your competitors do. People who specialize in certain areas, who possess unique talents, who have great connections and infallible work ethic are out there. We’ll strategize the best methods to attract the right talent to your business as you grow.
Now that your goals are defined, we know who your top competitors are and what their strategies are, your target audience has been identified, and we’ve planned the methods that will be used to attract the right talent to your organization, we’ve got the building blocks for developing your marketing strategy.
Your marketing strategy consists of 4 parts and is designed for your long term success.
Part One:Unique Benefit Statement
Part Two:Marketing Position
Part Four:Content Strategy
Once your marketing strategy is complete, we go over it together in detail. Your strategy won’t change much, if at all, unless a major event happens, such as a global pandemic, corporate buyout/merger, or you gain a new business partner. There may be small adjustments that need to be made from time to time, but generally, it will remain unchanged.
You’ll have it to refer to and we’ll have regular check-in’s that ensure we’re on track with meeting your goals according to the plan. Whether your business is brand new, or you’ve been doing it awhile but you’re not meeting your goals for growth, Elevated Strategies will work closely with you to develop a customized plan and strategy that is designed for your business.
As a boutique-style agency, we work one-on-one with you. Your business is unique, which is why a cookie cutter strategy will not work and why we don’t have any. Taking the time to really get to know you and your business means we’re able to customize a strategy that will work and is realistic.
If you’re ready to break apart from the pack and let your business shine, contact Elevated Strategies and set up a free consultation today.