Video Marketing has become one of the most powerful and effective marketing tools in the marketing toolbox. Statistics say that brands who use video as part of their overall marketing strategy enjoy 41% more web traffic from search engines than ones that don't.
41% more traffic!
Imagine getting 41% more traffic to your website by using video as part of your strategy.
But if you aren’t convinced about the importance of using video in your marketing strategy, what if you discovered that from that traffic, consumers who watched a video about your product are 85% more likely to buy your product or service.
The choice of images across all of your platforms, website, Facebook, LinkedIn, and so on, is incredibly important, adding videos about you, your company and your products is critical.
Using video in your marketing efforts allows your viewers to consume more information than just text, generates trust because it’s personalized and helps potential customers have a better understanding of your offerings.
When placed with video content, call to action clicks increase by 380% and increase organic traffic by 157% percent because google examines the amount of time people stay on your site and people will stay on a site longer if there is interesting content there to watch.
Recent surveys show that more than 80% of consumers prefer to watch a video to reading. Live video content can be relatable, exciting and can make viewers feel more involved with your business.
If your goal is to build your business, create more interest in your products and increase sales, adding video to your marketing strategy makes common sense.
Video content can be used for so many different things.
One of the most popular type of video is a branding video, like this one here.
Or for marketing campaigns, like this one here.
Video is a popular tool to help your customers get the most out of your services, like this one.
ISN’T VIDEO PRODUCTION INCREDIBLY EXPENSES?
Not necessarily. At Elevated Strategies we make videos, like the one’s on this page, for clients everyday.
HOW MANY VIDEOS DO I NEED?
Clients often start off with one or two “key” videos to add to their website and use in some social media and email marketing campaigns. Over time, most clients develop a library of useful videos to help their staff and their clients better understand their services, introduce new products and services, or just to say hello!
WON’T I NEED ACTORS WITH SCRIPTS?
The videos we make don’t require expensive scripts or hiring actors. In fact, you don’t even need video equipment. We have the tools needed to make you some great videos.