Branding a business is more than a logo, clever slogan and an eye catching color scheme. While all of these are important and are a part of branding, they are not the only part. When we say “branding” what we mean is building your brand. This starts with getting your “branding kit” or “branding guide” up to date but it isn’t complete without understanding the elements that make your brand different.
There are many, many businesses in the world. A handful of them have built a brand that is recognizable anywhere. Companies like Nike, Starbucks, Apple and Chevrolet, for example, have done such an excellent job with branding that just their symbol is recognizable by virtually anyone without having to mention the name.