Having a beautiful website is nice. Having a beautiful website that people can find when they search for products and services similar to what you have, is nicer. Your website is the gateway to growing your business. SEO is the ticket to making that happen. Investing in SEO should be part of your marketing budget and is for your long term strategy. Over time, as the SEO begins working for you, traffic will steadily increase. Organic leads, or the leads from SEO, are statistically higher quality and are more likely to convert over leads that come from paid ads.
There are two parts to your website. The first part is the website itself, or, the part you can see. The second part is what you cannot see. It is the part that enables search engines to find it and understand what it is about. That part is called the Search Engine Optimization, or SEO.
SEO is made up of around 200 parts. When all these 200 parts are done the right way, some only once and others repeatedly and consistently, search engine algorithms can quickly and easily locate your website, understand what it is about and determine if it is relevant to the search query.
